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Why is advertising on Google Ads important for your business?

If you have an online business or a physical store, you need people to find you and promote your products or services. Google Ads advertising (SEM) allows you to generate traffic to your website or phone number and increases the visibility of your brand, the number of customers, and sales. It is one of the most commonly used marketing strategies to help you achieve your sales goals. The more frequently users find you in search engines, the higher the chances they will consider and purchase your product or service. This is the advantage of this system.

How do Google Ads advertisements work?

Advertisements are created based on your business objectives in a way that they can appear in the top positions of search engine results pages when someone searches for the products or services you are trying to promote. To achieve this, you will need to define the keywords that are most suitable for people to find you. Afterward, you must determine how much you want to pay for each click on your ad and set a monthly budget for your campaign. Feel free to consult with us for free, and we will assist in clarifying any of your doubts.

Do I need a website or a landing page for advertising?

In most cases, your current website structure is sufficient. However, if your website doesn't have call-to-action buttons, such as contact information or contact forms, we recommend creating a landing page where your ads can redirect users. Some clients may even prefer their ads to generate phone calls directly. Each client has their own specific needs. The important thing is that the strategy you define works for your business.

How much does it cost, and what is the minimum budget for advertising on Google Ads?
There is no one-size-fits-all answer to this question. The cost of advertising on Google Ads depends on various factors, and it's ultimately the client who, based on their strategy, makes this decision with our support and consulting in Google Ads. It's essential to understand your goals, the type of campaign(s) you want to run, the number of ads involved, whether you want to run promotional, seasonal, or year-round campaigns, whether you want to promote all your products or services or just some, and so on. There are simple, medium, and extremely complex campaigns. However, together, we will determine what makes the most sense for your company and what budget is most appropriate based on data analysis to ensure you achieve the best results. Feel free to consult with us, and we can provide you with suggestions for minimum budgets, especially if you are just starting out.
How long does it take to see results from Google Ads?

Results from Google Ads can vary depending on several factors, and they may appear shortly after implementing your campaign and ads. However, there is no guaranteed timeline. There is an initial phase in which the campaign gathers data and adapts to your target market. Typically, after 2 or 3 months, a campaign starts to show success, and with ongoing optimizations, after 6 months, you usually have enough data to further improve and optimize your campaigns. It's important to understand that there is a learning phase in Google Ads, and over time, results begin to solidify and improve. Regular optimizations, such as adjusting ad copy, adding new keywords, excluding negative keywords, creating new targets, changing ad types, implementing remarketing, and so on, allow you to redirect your investment toward areas that yield better results, thus improving your return on investment.

How does payment for Google Ads work?

The cost of your Google Ads is paid directly to Google, and a Google Ads account is created for your business, containing your billing information, payment preferences, and all the necessary details about your company. The payment for campaign management and monitoring services provided by us is similar to how you pay any of your current service providers.

Do you exclusively work with Google Ads or other platforms as well?

Google Ads covers nearly 90% of search traffic in the world, and we specialize in Google Ads campaigns (Search, Display, Video, Shopping, and Remarketing). However, we also work with other platforms. In the majority of cases, our clients' needs often revolve around Google Ads Search, Google Ads Display, and Google Ads Remarketing. However, the choice of platform can vary significantly based on the type of business, products or services offered, whether your target audience is consumers or businesses, and many other factors.

What tools and software do you use for ad management?

We primarily manage our clients' campaigns using various tools and software, including Google Tag Manager, Google Ads, Google Analytics, and Looker Studio, among others. We keep up with tool updates, methodologies, and market trends to ensure the best performance for our clients.

What are the advantages of using a Google Ads consultant or a marketing agency?

Choosing a Google Ads consultant or a marketing agency offers several advantages. Agencies typically have certified experts with in-depth knowledge of marketing strategies and digital marketing, as well as expertise in advertising platforms. This means you'll have access to more effective strategies and superior results. Additionally, managing online marketing campaigns can be complex and time-consuming. By hiring an agency, you save human and financial resources that can be invested in your advertising budget. Furthermore, agencies have access to advanced tools and data that can enhance the performance of their clients' campaigns. They provide continuous monitoring and reporting, allowing you to track the progress of your campaigns. In summary, selecting a marketing agency is a more efficient way to optimize your marketing strategies, save time, and achieve better results. These are the main reasons why the majority of companies outsource this service rather than handling it in-house. Feel free to contact us through the form or click here for a phone contact so that we can provide clarification and work together.

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